Adweek

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DISNEY+, PLUS ADS • THE STREAMER’S AD-SUPPORTED TIER DEBUTS. BY BILL BRADLEY

CREATIVITY

BIG NUMBER

MOOD BOARD • The Week in Emojis

BEST ADS OF 2022

MICHAEL WATTS • FROM WHIZ KID TO PEOPLE-FIRST HOOK CEO.

’TIS THE SEASON TO BE MERRY—AND MISCHIEVOUS • WE’VE SAVED THE BEST FOR LAST IN 2022, SPOTLIGHTING THIS YEAR’S AGENCY OF THE YEAR HONOREES.

HOW VIRTUAL BRANDS ATTRACT REAL CUSTOMERS • RESTAURANTS ARE BRANCHING INTO THE SPACE—BUT TRANSPARENCY IS KEY.

DTC Brands Turn to CTV • AS SOCIAL MEDIA GROWS RESTRICTIVE AND EXPENSIVE, DIGITALLY NATIVE UPSTARTS FIND AD SUCCESS IN STREAMING.

Disney+ and Netflix Add Ads • MARKETERS WELCOME THE NEW STREAMING OFFERINGS BUT STILL HAVE MANY QUESTIONS.

HOW THE STREAMERS STACK UP • NOW, NEARLY EVERY MAJOR STREAMING SERVICE HAS AN AD-SUPPORTED OFFERING, AS THEY PUSH FOR CONTINUED SUBSCRIBER GROWTH.

Not Your Typical Economic Crisis • CONSUMERS DON’T WANT EMPATHY. THEY NEED VALUE-BASED INNOVATION.

Game for Anything • SPORTS FANS ARE HAPPY AND ENGAGED OFF THE FIELD, TOO.

What’s Next? • THE RAPIDLY CHANGING INDUSTRY MADE ADWEEK’S NEXTECH EVENT MORE VITAL THAN EVER.

MISCHIEF THE INDEPENDENT SHOP WAS • LAST YEAR’S BREAKTHROUGH AGENCY OF THE YEAR.

STATS

THE WORK

TBWA\WORLDWIDE • THE OMNICOM-OWNED CREATIVE ‘COLLECTIVE’ COMES OUT ON TOP FOR THE SECOND CONSECUTIVE YEAR.

STATS

THE WORK

STATS

ANOMALY • THOUGH SELECTIVE IN TAKING ON NEW WORK, THE SHOP IS MASTERING CONVERGENCE.

THE WORK

JOAN CREATIVE • THE SHOP GREW GLOBALLY, PUSHED THE ENVELOPE AND REFINED HOW IT APPROACHES CLIENT WORK.

THE WORK

STATS

STATS

MAJORITY • THE ATLANTA-BASED SHOP IS PROVING IT HAS SOMETHING TO SAY.

THE WORK

TRANSLATION • THE CREATIVE AGENCY AIMS TO TELL STORIES THAT CONNECT PEOPLE THROUGH CULTURE.

THE WORK

STATS

FCB GROUP INDIA • THE AGENCY HAS BROKEN ONTO THE GLOBAL STAGE WITH PURPOSE-DRIVEN WORK THAT DRIVES RESULTS.

THE WORK

STATS

Mr. Coffee • THE LITTLE MACHINE THAT CHANGED HOW AMERICANS CAFFEINATE KEEPS STEAMING AHEAD.

Happy Branded New Year!