The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.
TALIA ARNOLD • The co-founder of Exverus Media on building a people-first agency.
Finding Satisfaction • Rock memorabilia from The Beatles to The Rolling Stones fills CCO Gary Greenberg’s home.
LINDA BOFF • The GE legend-turned-Said Differently CEO on how to be a better client and agency.
Netflix Can’t Chill • Inside Amy Reinhard’s nonstop first year as the streamer’s advertising president.
Culture Clash • Like their dance moves, marketing with K-pop stars is not as easy as it looks.
A BET THAT FIZZLED • The rapid rise and fall of the metaverse.
Home Is Where the Jawn Is • Local know-how is essential to the modern media plan.
MARKETING VANGUARD
Maggie Schmerin • CHIEF ADVERTISING OFFICER, United Airlines
Leslie Berland • EVP & CHIEF MARKETING OFFICER, Verizon
Ramon Jones • EVP & CHIEF MARKETING OFFICER, Nationwide
Karuna Rawal • CHIEF MARKETING OFFICER & CHIEF REVENUE OFFICER, Nature’s Fynd
Melody Lee • CHIEF MARKETING OFFICER, Mercedes-Benz
Jonathan Bottomley • EVP & GLOBAL CHIEF MARKETING OFFICER, Calvin Klein
Asmita Dubey • CHIEF DIGITAL & MARKETING OFFICER, L’Oréal Group
Ilona Aman • CHIEF MARKETING OFFICER, Athleta
Vineet Mehra • CHIEF MARKETING OFFICER, Chime
Shannon Watkins • EVP, CHIEF BRAND, MARKETING & COMMUNICATIONS OFFICER, Fiserv
Chris Brandt • CHIEF BRAND OFFICER & CHIEF MARKETING OFFICER, Chipotle
Kate Trumbull • EVP & GLOBAL CHIEF MARKETING OFFICER, Domino’s
Vanessa Wallace • CHIEF MARKETING OFFICER, Savage X Fenty
Jim Mollica • CHIEF MARKETING OFFICER, Bose
Elizabeth Rutledge • CHIEF MARKETING OFFICER, American Express
George Felix • CHIEF MARKETING OFFICER, Chili’s
Zach Kitschke • CHIEF MARKETING OFFICER, Canva
Alice C. Milligan • CHIEF MARKETING OFFICER, Morgan Stanley
Phil Cook • CHIEF MARKETING OFFICER, WNBA
Paulie Dery • CHIEF MARKETING OFFICER, AG1
Carrie Palin • SVP & CHIEF MARKETING OFFICER, Cisco
Norm de Greve • GLOBAL CHIEF MARKETING OFFICER, General Motors
Kenny Mitchell • GLOBAL CHIEF MARKETING OFFICER, Levi’s
Alex Schultz • CHIEF MARKETING OFFICER & VP, ANALYTICS, Meta
Nicole Parlapiano • CHIEF MARKETING OFFICER, Tubi
Marissa Jarratt • EVP, CHIEF MARKETING & SUSTAINABILITY OFFICER, 7-Eleven
FASTEST GROWING AGENCIES
BAND-AID BANDAGES • How a New Jersey cotton merchant’s invention patched up the cuts of billions.
The Apple That Was a Lemon