Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

THE FUTURE OF TV • LESSONS FROM THE NEWFRONTS.

CREATIVITY

BIG NUMBER

ON THE MOVE

NOT READY TO CRUMBLE

NANCY HALL • FROM ‘TOO SHORT’ TO CEO AT MINDSHARE.

Both Goofy and Technical • Disc golf is FerebeeLane associate creative director Chris Bradley’s next phase of sports.

NAVIGATING THE UNKNOWN • FROM MEDIA ALL-STARS TO CMOS RISING THROUGH THE RANKS, THESE LEADERS ARE ON THE CUTTING EDGE OF CHANGE.

Is Upfront Week Still Relevant? • INSIDERS SAY TIMING AROUND THE EVENT DOESN’T QUITE MAKE SENSE ANYMORE.

Brands Are Using Gen AI to Tailor Ads • PROGRESSIVE, EBAY AND DIAGEO ARE SEEING EARLY SIGNS OF SUCCESS.

Ahead of Cookiepocalypse, Debate Brews About a Popular Alternative • THE SWITCH AWAY FROM COOKIES MAY OPEN THE DOOR TO MORE FRAUD.

The 6 Keys to Newsworthy Campaigns • HOW TO GET EARNED MEDIA FOR YOUR ACTIVATIONS AND MARKETING.

Finding Your Audience • WHERE PEOPLE ARE TURNING TO LEARN AND PLAY.

The C-Suite Takeover • WHY CMOs CAN ADAPT TO MANY leadership ROLES.

MEDIA ALL-STARS

Kelechi Nwankwoala • Research lead, NeuroLab, Mindshare

Valerie Davis • North America CEO, Assembly

MIKE NELLIS • Founder, CEO Authentic

MONICA PUGLIANO • Vice president, media strategy and planning Innocean USA

Nick Drabicky • Senior vice president, general manager of client services January Digital

ALEENA AKMAL • Senior vice president, director, campaign insights Mediahub

MICHAEL ROCA • Executive director, Cross-Cultural Center of Excellence, Omnicom Media Group North America

Daniel Romano • Co-founder, CEO Good Moose

KIM KELLEHER • Chief commercial officer AMC Networks

RAM PADMANABHAN • Managing partner, head of CSA North America Havas Media Network

Talia Arnold • Managing director Exverus Media

JULIE BERGER • Chief media officer Giant Spoon

ERIN GAMBOLATI • Managing director Crossmedia

Colleen Hotchkiss • President, growth practices Zenith

AMY PORTER • Senior vice president, digital strategy RPA

SHRUTI TIWARI • Managing director, North America head of performance and media Ogilvy

SANTIA NANCE • Vice president, media director Mediahub Worldwide

Fly by Jing • HOW A CHINESE EXPAT PUT CHENGDU IN A JAR AND SENT IT TO AMERICA.

Knead to Know