Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

THE END IS HERE • WHAT TO KNOW AS THE COOKIE BEGINS TO CRUMBLE.

CREATIVITY

The Midst

ON THE MOVE

THE OLYMPICS HAS A BEER

MARGARET JOHNSON • GS&P’S CHIEF CREATIVE ON MAKING A SUCCESSFUL SUPER BOWL AD.

From Marketing to Makeup • How Web3 marketer Kaitlynn Hong makes time for her creative side hustle.

Super Bowl Halftime Is Music’s Biggest Commercial • ARTISTS MAY NOT GET PAID FOR THE SHOW, BUT IT CAN LEAD TO A SIZABLE STREAMING BOOST.

Cookie Deprecation’s Effect on Political Marketing Spend • SIGNAL LOSS IS PUSHING MARKETERS TOWARD PREPARED PUBLISHERS AND DIFFERENT CHANNELS.

Brands Are Spending Less Time on X This Super Bowl • INSTAGRAM AND TIKTOK HAVE BECOME THE PLATFORMS OF CHOICE.

A Super Bowl Ad to Remember • A SUCCESSFUL COMMERCIAL IS NOT JUST ABOUT CASTING A MAJOR CELEBRITY

This Is Not a Game • THE SUPER BOWL AD SCENE IS CROWDED AND EXPENSIVE. HERE’S HOW TO MAKE IT WORK FOR YOUR BRAND.

DOORDASHING THE SUPER BOWL • THE BRAND WANTS CONSUMERS TO THINK OF IT AS MORE THAN DELIVERY.

SUPERSIZED SWEEIPSTAKES • FIVE NOTABLE SUPER BOWL SWEEPSTAKES THAT PAVED THE WAY FOR DOORDASH’S AUDACIOUS PLAN.

HOW SUPER BOWL 58’S BUSINESS INFLUENCE REACHES BEYOND THE GAME • COMPANIES LIKE FANDUEL AND SQUARESPACE RETURN FOR THE LONG-TERM EXPOSURE.

SUPER BOWL VS. THE WORLD

Popeyes • HOW A SPICY LOUISIANA CHICKEN CHAIN GOT THE WHOLE COUNTRY CROWING.

A Seminal 60 Seconds