The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.
IF ANYONE CAN SAVE TWITTER … • IT’S NEW CEO LINDA YACCARINO.
CREATIVITY
BIG NUMBER
ON THE MOVE
FROM NIKE TO MASERATI
TAMARA LITTLETON • THE SOCIAL ELEMENT FOUNDER PIONEERED REMOTE WORK AND PRIORITIZED INCLUSIVITY BEFORE IT WAS COOL.
CREATIVELY SHARING THE SPOTLIGHT • AFTER BREAKING DOWN DOORS FOR TWO DECADES, KEKE PALMER HEADLINES THIS YEAR’S CREATIVE 100.
What to Expect From This Year’s Cannes Lions • THE FESTIVAL TURNS 70 WITH MORE BRAND MARKETERS, LOTS OF AI TALK—AND INCREASED REPRESENTATION.
True LGBTQ+ Brand Allies Can’t Run Away • AS THE NHL, AB INBEV AND TARGET STUMBLE IN THEIR SUPPORT, GEN Z CONSUMERS SAY THEY’LL REWARD COURAGEOUS COMPANIES.
Making the Business Case for Creativity • THESE BIG BRAND SWINGS PROVE THAT WELL-EXECUTED CREATIVE MOST RELIABLY REAPS REWARDS.
Brand Purpose In Action • ONCE AGAIN, DOVE DEMONSTRATES HOW TO SHOW UP FOR CONSUMERS.
The Skeptical Consumer • TAKING A STANCE ON SOCIAL ISSUES CAN BACKFIRE—IF BRANDS DON’T MEAN IT.
ADWEEK CREATIVE 100
Queen of Creativity • After spending two decades grabbing creative control, Keke Palmer is sharing it with the next generation of diverse talent on her new KeyTV platform.
How Palmer Pushed Visa Out of Its Creative ‘Comfort Zone
Unlocking KeyTV
Madison Utendahl • FOUNDER, CEO, UTENDAHL CREATIVE
Thasorn ‘Pete’ Boonyanate • CHIEF CREATIVE OFFICER, BBDO BANGKOK
Thas Naseemuddeen • CEO, OMELET
Linda Knight • PRESIDENT, CHIEF CREATIVE OFFICER, THE OBSERVATORY
Oriel Davis-Lyons • CHIEF CREATIVE OFFICER, MOTHER NEW YORK
Daniel Malikyar and Karam Gill • CO-FOUNDERS, MGX CREATIVE
Explore the full Creative 100 list at adweek.com
Xander Hart and Edward Usher • CREATIVES, ADAM&EVEDDB
Explore the full Creative 100 list at adweek.com
Lena Laque-Almond • ART DIRECTOR, VIRTUE WORLDWIDE
Quynh Tran • COPYWRITER, GOODBY SILVERSTEIN & PARTNERS
Helya Mohammadian • FOUNDER, CEO, SLICK CHICKS
Explore the full Creative 100 list at adweek.com
Amanda Morrison • CO-FOUNDER, PRESIDENT, JULIE
Armando Turco • EXECUTIVE DIRECTOR OF BRAND AND CREATIVE, OATLY NORTH AMERICA
Amelia Dimoldenberg • BROADCASTER, YOUTUBER, COMEDIAN
Dave Burd (‘Lil Dicky’) • CREATOR, STAR, DAVE
Jenny Han • EXECUTIVE PRODUCER, SHOWRUNNER, WRITER
Explore the full Creative 100 list at adweek.com
Explore the full Creative 100 list at adweek.com
Aubrey Plaza • ACTOR
Michael B. Jordan • ACTOR, DIRECTOR
Dylan Mulvaney • ACTOR, INFLUENCER
Stephanie Hsu • ACTOR
Stephen Mai • FOUNDER, CEO, EXECUTIVE CREATIVE DIRECTOR, WOO
Joy Harden Bradford • PODCAST HOST, THERAPY FOR BLACK GIRLS
Explore the full Creative 100 list at adweek.com
Lori Leibovich • EDITOR OF WELL, THE NEW YORK TIMES
Explore the full Creative 100 list at adweek.com
Michelle Zauner • AUTHOR, MUSICIAN
Jennette McCurdy • AUTHOR, I’M GLAD MY MOM DIED
Brandon Deener • ARTIST
Clarkisha Kent • WRITER, CULTURE CRITIC
Raine Allen-Miller • DIRECTOR
Gina Prince-Bythewood • WRITER, DIRECTOR, PRODUCER
Explore the full Creative 100 list at adweek.com
Park Chan-wook • DIRECTOR
Timberland Boots • HOW A...