The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.
CPG SQUEEZE • AS INFLATION BITES, P&G PULLS BACK MARKETING SPEND.
CREATIVITY
BIG NUMBER
The Week in Emojis
ADWEEK PUBLISHING WEEK
ADAM HEIMLICH • THE ADVERTISING SKEPTIC AND FORMER HIP-HOP WRITER HAS TRANSFORMED INTO A SUITED-UP TECH EVANGELIST.
ALL TREATS, NO TRICKS • THIS HALLOWEEN, WE’RE HANDING OUT TWO OF OUR BIGGEST ACCOLADES: MEDIA PLAN OF THE YEAR AND FASTEST GROWING AGENCIES
The New Green Steel • METAL MADE WITH NO CARBON EMISSIONS IS POISED TO CHANGE THE AUTOMOTIVE INDUSTRY—WHETHER IT’S READY OR NOT.
Spooky Scary Marketing • AFTER TWO YEARS OF PANDEMIC HALLOWEEN, BRANDS APPROACH THE HOLIDAY WITH REVITALIZED ENERGY.
LOCKED OUT • RETAILERS FACE A NEW BLOW TO THE IN-STORE SHOPPING EXPERIENCE.
The Lost Art of Retention • STOP TAKING YOUR EXISTING CUSTOMERS FOR GRANTED.
What Influencers • SPONSORED CONTENT IS FLOURISHING, BUT CHALLENGES REMAIN.
BUYING SCARED • AS HORROR DOMINATES POP CULTURE, ADVERTISERS ARE GETTING FRIGHTENINGLY GOOD AT SPOOKY MARKETING.
MEDIA PLAYER OF THER YEAR • CELEBRATING THE UNIQUE, INNOVATIVE STRATEGIES BEHIND THE PAST YEAR’S MOST EXCITING CREATIVE WORK.
‘SIR, THIS WENDY’S IS A MORTY'S!’ • WENDY’S | SPARK FOUNDRY NEW YORK
ADIDAS | ‘THE LIQUID BILLBOARD’ | HAVAS MIDDLE EAST
CHIPOTLE | ‘CHIPOTLE BREAKS THE ICE WITH FIRST-EVER NHL MIXED REALITY MOMENT’ | MEDIAHUB
GENERAL MILLS | ‘LOKI CHARMS’ | MINDSHARE NEW YORK
STRAIGHT TALK WIRELESS | ‘ON REPEAT’ | MEDIAHUB
ALLY | ‘FINTROPOLIS’ | MEDIACOM NEW YORK
APPLEBEE’S | ‘FANCY LIKE APPLEBEE’S’ | INITIATIVE NEW YORK
TIKTOK | ‘YOU HAVE TO SEE IT’ | ZENITH NEW YORK
COINBASE | ‘LESS TALK, MORE BITCOIN’ | WAVEMAKER NEW YORK
INDEED | ‘RISING VOICES’ | MEDIACOM NEW YORK
LITTLE CAESARS | ‘PRETZEL CRUST COMEBACK’ | HORIZON MEDIA NEW YORK
IAG | ‘A FIRE INSIDE’ | INITIATIVE AUSTRALIA SURRY HILLS
BETTY CROCKER | ‘THE KITCHEN IS FOR EVERYONE’ | MINDSHARE WORLDWIDE/LONDON
JACKSON HOLE TRAVEL AND TOURISM | ‘TREAD ON THE TRAIL’ | COLLE MCVOY
VISIT SWEDEN | ‘DISCOVER THE ORIGINALS’ | MINDSHARE WORLDWIDE/LONDON
CANAL+ | ‘VALIDÉ IN GTA’ | HAVAS PLAY
MASTERCLASS | ‘MASTERCLASS: NOW YOU’ | EXVERUS MEDIA LOS ANGELES
ACCENTURE | ‘BUILT FOR CHANGE PODCAST’ | UM WORLDWIDE NEW YORK
WILSON | ‘BUGS OUT!’ TOUCHE! MONTREAL
ALPINE | ‘ALONSO CODED TWEETS’ | HAVAS PLAY
TYSON FOODS | ‘EGG HACK’ MINDSHARE NEW YORK
WALGREENS | ‘VACCINE READINESS MODEL’ | MEDIACOM NEW YORK
FASTEST GROWING AGENCIES
TOP 75 AGENCIES (BY % CHANGE IN REVENUE)
TOP 10 AGENCIES (% CHANGE IN REVENUE) • Agency growth means looking to the future and trying to predict what will happen. It also involves being at the top end of trends, not giving up when the unexpected happens and having a little bit of luck along the way. Each agency must chart its own unique path to success, and Adweek’s 10 Fastest Growing Agencies have all found their way to the top.
LARGE AGENCIES (More than 200 employees) • Adweek’s top large agencies think big and do big work to prove it. These shops represent both U.S. and international regions and speak to worldwide audiences. Here are the Fastest Growing large agencies (more than 200 employees) by percent change in revenue.
MEDIUM AGENCIES (51-200 employees) • This year’s batch of burgeoning midsize shops comprises some big-name brands that nonetheless maintain...