The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.
NEXT FOR NETFLIX • A LOOK INTO THE STREAMER’S AD STRATEGY. MOLLIE CAHILLANE
CREATIVITY
BIG NUMBER
MOOD BOARD • The Week in Emojis
TECH THAT UNITES
GASTON TARATUTA • ON BECOMING AN ENTREPRENEUR ‘BY FORCE.’
Going Rogue • SNARKY SOCIAL MEDIA MANAGERS, ONCE A LIABILITY, ARE NOW AN ACCEPTED ADVERTISING STRATEGY FOR BRANDS.
THINGS YOU WOULDN’T EXPECT A BRAND ACCOUNT TO SAY …
SMART THINKING • OEMS ARE FINALLY CATCHING UP TO ROKU AND FIRE TV AS VIEWERS TURN TO STREAMING.
WORTH WHILE • HOW TIKTOK CREATORS ARE CHANGING THE CONVERSATION ABOUT SALARY.
In-House ‘Universities’ Might Be the Future • WHAT IF YOUR EMPLOYER PAID YOU TO LEARN?
Back To The Table • WHAT GOING OUT TO EAT LOOKS LIKE NOW.
COMIC LOOKS • INSIDE THE BIGGEST ACTIVATIONS—AND MOST MEMORABLE MASCOTS—AT SAN DIEGO COMIC-CON.
AUTOMATIC for the people • HOW ROBOTS ARE RESHAPING RETAIL
COMMERCE AWARDS
Igloo Coolers • AMERICA’S BEST-KNOWN ICE CHEST IS HIP AGAIN.
A Roast In the Machine