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A People's Guide to Publishing

Build a Successful, Sustainable, Meaningful Book Business from the Ground Up

Audiobook
1 of 1 copy available
1 of 1 copy available

A comprehensive and easy-to-follow guide to book publishing written by a successful book publisher

So, you want to publish books.

Publishing is an incredibly rewarding yet endlessly complicated profession. This comprehensive and empowering book serves as a resource and reality check for anyone considering launching a press or publishing a single book. Author Joe Biel draws on twenty-three years of experience in all parts of operating a small publishing company to teach you the skills of the trade, from distribution, operations, inventory, scheduling, and accounting to development, sales, publicity, and marketing. Listeners will come away with the confidence to succeed and a big-picture overview of why publishing matters and how to plan and run their business fairly and sustainably.

This book is equally useful to publishing beginners looking for a realistic overview of the process and for already practicing publishers seeking a deeper understanding of accounting principles, ways to bring their books to new audiences, and how to advance their mission in a changing industry.

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  • Reviews

    • Publisher's Weekly

      October 8, 2018
      This is a politely rebellious guide to thriving on the periphery of what its punk rocker-turned-publisher author dubs the “Literary Industrial Complex.” Biel, founder of indie press Microcosm, plays the part of motivational guru for book business newbies, striking a generally positive tone (“Frame your message around what you believe in, not what you oppose”). Seemingly conversant with every conceivable facet of book publishing, he generously imparts his accumulated knowledge in straightforward (but not dry or didactic) fashion, and offers study questions at the end of each section. The business strategies are all practical enough: emphasize traditional print books (as opposed to relying on e-books), build up a sturdy backlist, and forge personal relationships with one’s customer base. Perhaps most helpfully, Biel maps out all possible divisions of labor in a publishing house and the duties required for each. Mixed in with the DIY tips and encouragement are some less obvious and even counterintuitive caveats: for instance, that successful books can kill a small publisher if not managed correctly. Though beginners might feel intimidated by these and other words of caution, this insider’s guide to outsider publishing should leave aspiring publishers feeling inspired, optimistic, and well-informed.

Formats

  • OverDrive Listen audiobook

Languages

  • English

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